CUBED 2.0+ Market Enablement [MART-e] Program
Marketing, Distribution & Sales for early-stage technology companies
- Integrated campaign strategy, implementation, measurement
- Acquire customers – generate leads; stimulate trials; convert prospects; unleash referrals & customer advocacy
- Build recurring revenue & lifetime value – increase frequency & value of transactions; cross/up-sell; loyalty, club, continuity, rewards & other CRM programs; customer advocacy
- Early-adoption – viral buzz; customer advocacy; public relations; social network & social media presence
- Market-driven R&D – open source R&D; alpha/beta testing of product & go-to market programs
- Multi-channel mix – offline and online media (e.g., direct mail, catalog, print, online search, blogs, wikis, social sites, emails, e-newsletters, podcasts, etc.)
- Site-specific content development, media placement, performance measurement

