We work with specialist partners to give every one of our entrepreneurs a system of expert resources rigorously structured to advance 2.0+ ventures - our way of giving every CUBED entrepreneur their best shot at success

CUBED 2.0+ Market Enablement [MART-e] Program

Marketing, Distribution & Sales for early-stage technology companies

  • Integrated campaign strategy, implementation, measurement
  • Acquire customers – generate leads; stimulate trials; convert prospects; unleash referrals & customer advocacy
  • Build recurring revenue & lifetime value – increase frequency & value of transactions; cross/up-sell; loyalty, club, continuity, rewards & other CRM programs; customer advocacy
  • Early-adoption – viral buzz; customer advocacy; public relations; social network & social media presence
  • Market-driven R&D – open source R&D; alpha/beta testing of product & go-to market programs
  • Multi-channel mix – offline and online media (e.g., direct mail, catalog, print, online search, blogs, wikis, social sites, emails, e-newsletters, podcasts, etc.)
  • Site-specific content development, media placement, performance measurement
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